So often, Googling “free X” gets you not-free results. Free legal advice is no exception.
According to Moz, the first result in Google for “free legal advice” is FreeAdvice.com. Despite the name, to get an answer the site makes you go through four doorway pages. Then, right before you supposedly get an answer, you’re asked to give them your… credit card.
But that doesn’t mean free legal advice isn’t out there for the taking.
Whether you’re a lawyer looking for places to find clients, or wanting to size up your competition, here are some sources for legal advice that’s actually free.
Avvo should be your first stop for free legal advice if your question is straightforward.
It’s the second result in Google for “free legal advice.” But it should be the first. The American Bar Association honored Avvo in 2015 for innovative delivery of legal services. They offer people a 15-minute phone call with a lawyer for a fixed-fee.
But it’s not just their product that’s innovative. Their marketing is also cutting edge. Avvo uses the content marketing model. They provide searchers real value for free so that they use the brand when they’re ready to plunk down cash to solve a legal problem.
Content marketing means clear answers to simple legal problems for free. You don’t pay until/unless your problem needs one-on-one lawyer time. That also makes it a great source of leads for smart-but-unknown attorneys.
In addition, this Avvo ad campaign highlights the potential for humor in legal quandaries. And last year Avvo hosted the sixth annual Lawyernomics, a conference about the business development side of law hosted in Las Vegas. Here’s my coverage of the event.
The site is extremely well-designed. It’s intuitive to use. And while I can’t vouch for the quality of the legal advice, the answers are well-written.
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